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Kamis, 15 September 2011
How to make your website convert like crazy! Part 1
by eugene okoh
in Website Promotion / Online Promotion
How to make your website convert like crazy! Part 1
Hi
I'll get straight to it shall I?
COPYWRITING!!!
Master this skill and your sites really will convert like crazy because copywriting is the key to conversion.
Good copy + good offer = cash.
It really is that simple. In fact good copy + bad offer has still made many marketers a fortune. Plus it's not as difficult to learn how to write good copy as you may think.
So I'm going to start posting my guide to great copy, piece by piece. I've studied copywriting for years and I love it, because it's actually all about psychology as you'll see.
So first of all, always remember that visitors to your site are usually in the market for what you're selling. People will not just wander onto your site, they'll arrive because:
* They've clicked on one of your ads
* They've read your article and clicked on your link
* They've read your comment on a forum and clicked on your link
* They've found your site in the search engines because they searched for
your site subject (keyword)
* They've clicked on some other form of advertising or self promotion
In other words, when they arrive at your site, all you have to do is convince them they've made the right decision. Now before you run off screaming, please understand, you don't have to become a copywriting expert. But it would help if you understood the basics.
And I mean really help. Then as you go along you can build your knowledge and techniques.
Rejection free selling
Copywriting can best be described as "Salesmanship in print". It's persuasive writing that aims to get someone to do, something you want them to do. It could be to buy your product, sign up for your list or click on one of the links on your site.
Now don't panic about the word "Salesmanship", because unlike a normal salesman, sorry.. salesperson, you never have to face your prospect.
You don't have to cope with the rejection attached to real world selling. Simply because the only way they can reject YOU is if they don't buy your product, click on your link etc etc.
The good thing is, if people aren't doing what you're asking them to do you can simply change your copy. Maybe your headline, your benefits, your call to action.
You could simply change these, one at a time, and log the results. Did they make your conversions increase? Or decrease? Perhaps there was no change?
That's the great thing about having a website, you can change things in minutes, watch the results, then keep or discard the changes. I've actually seen examples of changes to a sites copy, improving conversions by 400%, 500%, even up to 1000%!!
When you understand the main principles of copywriting, marketing becomes so much easier and so much more effective.
So what are the main principles? Well to start with you need to learn about headlines... and that's where I carry on next time.
Make sure you look out for my next post.
http://www.plexclub.com/promo.php?from=eugyno
http://www.getmorebuyers.com/?hop=eugyno
Hi
I'll get straight to it shall I?
COPYWRITING!!!
Master this skill and your sites really will convert like crazy because copywriting is the key to conversion.
Good copy + good offer = cash.
It really is that simple. In fact good copy + bad offer has still made many marketers a fortune. Plus it's not as difficult to learn how to write good copy as you may think.
So I'm going to start posting my guide to great copy, piece by piece. I've studied copywriting for years and I love it, because it's actually all about psychology as you'll see.
So first of all, always remember that visitors to your site are usually in the market for what you're selling. People will not just wander onto your site, they'll arrive because:
* They've clicked on one of your ads
* They've read your article and clicked on your link
* They've read your comment on a forum and clicked on your link
* They've found your site in the search engines because they searched for
your site subject (keyword)
* They've clicked on some other form of advertising or self promotion
In other words, when they arrive at your site, all you have to do is convince them they've made the right decision. Now before you run off screaming, please understand, you don't have to become a copywriting expert. But it would help if you understood the basics.
And I mean really help. Then as you go along you can build your knowledge and techniques.
Rejection free selling
Copywriting can best be described as "Salesmanship in print". It's persuasive writing that aims to get someone to do, something you want them to do. It could be to buy your product, sign up for your list or click on one of the links on your site.
Now don't panic about the word "Salesmanship", because unlike a normal salesman, sorry.. salesperson, you never have to face your prospect.
You don't have to cope with the rejection attached to real world selling. Simply because the only way they can reject YOU is if they don't buy your product, click on your link etc etc.
The good thing is, if people aren't doing what you're asking them to do you can simply change your copy. Maybe your headline, your benefits, your call to action.
You could simply change these, one at a time, and log the results. Did they make your conversions increase? Or decrease? Perhaps there was no change?
That's the great thing about having a website, you can change things in minutes, watch the results, then keep or discard the changes. I've actually seen examples of changes to a sites copy, improving conversions by 400%, 500%, even up to 1000%!!
When you understand the main principles of copywriting, marketing becomes so much easier and so much more effective.
So what are the main principles? Well to start with you need to learn about headlines... and that's where I carry on next time.
Make sure you look out for my next post.
http://www.plexclub.com/promo.php?from=eugyno
http://www.getmorebuyers.com/?hop=eugyno
About the Author
eugene is a renowned internet marketer, he is a promoter of travel,vactions and holiday online work at home businesses like http://www.travelaccessclub.net/holidayvac and http://www.clubfreedom.biz/travelvacationSenin, 25 Juli 2011
Engine Powered With Water is the Way to Beat Crazy Gas Prices
by Karen Graham
in Autos / Cars (submitted 2009-03-19)
An engine powered with water is the best way to beat crazy gas prices because it means that there is no need to lash out on buying a newer model than the car you have at the moment. With a simple fixture of a water converter you can change your car into a very efficient hybrid.
Protects the Engine
Although a lot is talked about how wonderful the fuel consumption with a water converter actually is for any vehicle another less well known fact is that running your car this way provides your engine with a constant steam clean. This process then is a great engine protector against getting bunged up with oil and other debris.
Along with the constantly cleaned engine powered by water many people have mentioned how much quieter the engine actually sounds.
I have noticed that in my old Kia Pride car (they don't make that model anymore) there are not so many clanging noises going on and it is tons more economical to run now than it used to be. I am really glad that I had my car converted.
Environmentally Friendly
Driving around your streets in a water hybrid car is so much cleaner for you, your family and your entire neighbourhood. Just think that when driving near schools, especially where young children may be playing outside, instead of emitting poisonous fumes into the air your tail pipe is emitting water droplets.
That kind of environmental change that is affordable to everyone could make a really big impact on the standard of life in urban areas and will go a long way to easing many cases of asthma in children.
So instead of spending a fortune on a new car or on gas for your own car simply convert it into an engine powered with water car and save money, the environment and your health.
For more information visit my Hubpage http://hubpages.com/hub/BEAT-CRAZY-GAS-PRICES today.
About the Author
Karen is a health professional visit her site today to find out what information you need to build a water converter kit so that you can make great energy and monetary savings and do your part to help save the planet now.
You may use this article or any parts of it as long as you include my name and website address.
4 Tips On How To Find Affiliate Programs That Convert Like Crazy In Your Niche
by Emmanuel
in Business / Affiliate Programs (submitted 2009-06-14)
The major reason while most affiliate marketer fail to make a dime in information marketing is due to the fact that they never took their time to look for affiliate programthat has a high converting factor before signing up as an affiliate all in the name of making money quickly.
In other for you as an affiliate to make a lot of sales from what you are promoting,you have to chose a program that has a high convertion rate.The level of the convertion rate of a particular product will tell hpw the product is doing in your market.
For example,if 3 out of every 300 visitors to a sales page buy a product,you have 3% convertion rate.Convertion rate shows how many visitors out of those that you refer actually make a purchase of the product you offer.
In other for you as an affiliate to make a lot of sales from what you are promoting,you have to chose a program that has a high convertion rate.The level of the convertion rate of a particular product will tell hpw the product is doing in your market.
For example,if 3 out of every 300 visitors to a sales page buy a product,you have 3% convertion rate.Convertion rate shows how many visitors out of those that you refer actually make a purchase of the product you offer.
1 CONVERTION FACTOR REVEAL BY MERCHANT.
Basically most merchant reveal the convertion rate to affiliate on the affiliate sign up page.A good example is at http://www.clickbank.com.Every product listed at clickbank marketplace is marked by a "gravity number" whick can be located at the far right corner under the product title.The number displayed indicate how far the product is converting for the affilaite.The higher the gravity the better the product is converting.Also to the left of the gravity number is the total percentage of sales of the product make by affiliates.The higher the percentage the better the product.
Basically most merchant reveal the convertion rate to affiliate on the affiliate sign up page.A good example is at http://www.clickbank.com.Every product listed at clickbank marketplace is marked by a "gravity number" whick can be located at the far right corner under the product title.The number displayed indicate how far the product is converting for the affilaite.The higher the gravity the better the product is converting.Also to the left of the gravity number is the total percentage of sales of the product make by affiliates.The higher the percentage the better the product.
2 LOOK FOR A GOOD ATTENTION GRABBING SALES PAGE
The sales page are meant to sale.The sales page on the merchant site should do a little bit of hyping of the benefits your buyer are going to gain if they buy the product.The copy writing should be solid,it should have attention grabbing headlines that make you want to read more,it should be able to put the buyer into a buying mood and also should be able to convert like crazy.
The sales page are meant to sale.The sales page on the merchant site should do a little bit of hyping of the benefits your buyer are going to gain if they buy the product.The copy writing should be solid,it should have attention grabbing headlines that make you want to read more,it should be able to put the buyer into a buying mood and also should be able to convert like crazy.
3 MAKE SURE THE MERCHANT IS NOT COMPETING WITH YOU.
Always find time to see if the merchant of the product you are promoting is not competing with you in your market.Because any sales made by the merchant is a sales lost to the affiliate.You can do these by typing your market keyword into google.com search engine and look to the right of the result that springs up in the sponsored advertisement section.You will be able to detect if the merchant is competing with you as he will direct customers through a direct link and not an affiliate links.
Always find time to see if the merchant of the product you are promoting is not competing with you in your market.Because any sales made by the merchant is a sales lost to the affiliate.You can do these by typing your market keyword into google.com search engine and look to the right of the result that springs up in the sponsored advertisement section.You will be able to detect if the merchant is competing with you as he will direct customers through a direct link and not an affiliate links.
4 PUT YOURSELF INTO THE SHOE OF YOUR PROSPECT
When chosing an affiliate product to promote,the sales letter most be able to convince you also to buy the product.Your reaction to the sale letter gives you one of the biggest hint as to how well that product converts for you as an affiliate.
When chosing an affiliate product to promote,the sales letter most be able to convince you also to buy the product.Your reaction to the sale letter gives you one of the biggest hint as to how well that product converts for you as an affiliate.
A Dynamic blueprint on how to catapult yourself to financial freedom. Learn more athttp://www.tinyurl.com/c5clfk
About the Author
Emmanuel has help hundred of people in taking actions that leads to their financial freedom by selling information product. For more hard hitting and unbiased review like these please log on to
http://centerforinternetmarketing.blogspot.com
http://centerforinternetmarketing.blogspot.com
Rabu, 13 Juli 2011
Are You Using Internet Marketing To Promote Your Business? You're Crazy Not To
by Rob Bright
in Internet (submitted 2011-03-20)
Using internet marketing is a phenomenal way in which to get your business message out in front of your target market. For a start the circle of distribution is global and not just confined to your local area, in many instances it is far cheaper and cost effective as well.
The internet is now a global machine with most people the world over having some sort of access to the world wide web. As a business owner this means you are literally the push of a button away from a global market.
How can I best promote my business by using internet marketing?
There are so many different strategies and techniques you could use to promote your business over the web, the list is endless. As a business owner you have to decide on a) the time available to market your business and b) if you have any sort of marketing budget available to promote the business. By using internet marketing you can choose to utilise free methods of promotion or methods that cost money, maybe a combination of both will work best for you?
Paid techniques of promoting your business will consist of things such as pay per click advertising with the search engines and Facebook, solo adverts in online e-zines and banner advertising. All of the afore mentioned are very effective at driving quality traffic to your site almost immediately. The downsides of such campaigns are that you have to pay for them and your adverts is only visible for as long as you have paid for it to be seen, meaning only limited numbers of people will see it.
Free techniques are great ways to promote your business message as for the majority of them the content you create will stay up there on the internet for as long as you wish; this creates what we call residual traffic. The downside is that the free methods of promotion cost you time in creating the content in the first instance and then uploading it to the web. Examples of free methods are video marketing, blogging, podcasting and social media such as Facebook.
I have mentioned the above strategies as a starting point for you to market your business online using internet marketing. Each strategy will have to be researched in depth to fully understand how it can be implemented for your business and a plan created for its use. It is my advice depending on time frame and financial budgets that you pick one or two methods, master them and become consistent with them and then look to move on or include other methods.
Whenever you are using internet marketing to advertise your business and get your message out in front of your target market, regardless if you are using paid or free strategies, the most important thing is keyword research. Keyword research is in essence market research online and can simply be defined as to what your businesses target market is entering into the search engines when they are looking for the very items or services you are offering. There is absolutely no point going to great lengths to create a high converting advert or write a great piece of content if it is not seen or found by your target market.
To find out how you could create an online marketing platform for your business and learn to slash your marketing costs and create a much more targeted campaign check out the link below.
About the Author
Rob Bright is a founder member of the Six Figure Mentors. To recieve his free seven day internet marketing bootcamp go to http://www.robsbootcamp.com To find out more about Rob got to http://www.rob-bright.com
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